TheBookSeller has broken the news of a new joint venture between Pottermore and Warner Bros: Wizarding World Digital:
Pottermore chairman Neil Blair told The Bookseller that it had been his intention for some-time to bring the rights-holders together, with Pottermore hitherto only having limited access to the film content, produced by Warner Bros. The aim, a statement from Pottermore read, was to “put fans, new and old, at its heart” and to cater to “a broader audience than our current digital channels”.
Blair told The Bookseller: “This venture will widen and deepen what we have been able to do on Pottermore so far. There’s no reason now why we won’t be able to do something because there’s a rights issue. The only limits will be our imaginations and what technology is available.”
The new website, wizardingworld.com is bare at the moment, with just this message:
And in an email sent out by Pottermore to its users we know that this content switch will be happening very soon – this upcoming Wednesday, in fact:
With Pottermore and Warner Bros joining forces it seems we might finally start getting some real Fantastic Beasts content and images.
What do you think of this collaboration? Are you as excited as we are? Do you think the starry background has anything to do with J.K Rowling‘s new profile header? Let us know over on Twitter!